Engineering change
in the Northern Rivers.
Terania
Terania is an engineering and surveying consultancy firm based in the Northern Rivers region of New South Wales. The three young directors of the start up approached Fable to help create a brand that reflected a more future-focused and sustainable approach to engineering. Terania are about local community, a strong and inclusive company culture and doing away with the stale and stuffy practices renowned in the industry.
Our process
The Fable team developed a brandmark T that included a stylised graphic nod to a surveyors tripod - which is one of the Terania teams most used equipments. The fact that ‘Terania’ was the council name of the local shire in the 1930s meaning ‘Terrain’ - was integral in our brand development. For palette and visual elements we used verdant greens lifted from imagery of the local area and striking, sweeping aerial footage of the Northern Rivers. The scope of the project has extended to website design, marketing collateral, technical documentation and brochure design.
We delivered:
• Brand Identity
• Brand Positioning
• Brand Development
• Brand Strategy
• Branded Assets
• Brand Design
• Collateral Design
• Copywriting
