A fresh take on
video production.
Ride Free Media
A video content agency with a flair for creative, technology driven solutions. Ride Free has grown and their offering has shifted over the past decade that they’ve been operating and they wanted to reflect this.
The Fable team were tasked with helping to update the brand with a new, clean brand style while maintaining their signature logo. Project scope included brand discovery, revisiting their market positioning and values, brand development and working on their website copy and preliminary design.
Our process
The result? A sleek, modern and minimal brand using strong, standout sans serif typefaces, which complemented their scripted logo font. A neutral palette of white and taupe worked with their forest green which we altered slightly from their original brand for a future focused brand.
We delivered:
• Brand Identity
• Brand Positioning
• Brand Development
• Brand Strategy
• Branded Assets
• Brand Design
• Collateral Design
• Copywriting
